The teaser trailer for Indiana Jones and the Kingdom and the Crystal Skull, the fourth and no doubt final entry in the immensely popular and lucrative Spielberg-Lucas film series, was officially revealed on Valentine's Day. While there are admittedly one or two things about it that rub me the wrong way, my overall reaction was a positive one. To quote Allison Doody from Last Crusade I was "giddy as a schoolboy" watching it.
Even though it's only been a few days since its unveiling, the internet is aleady "abuzz" with talk about it. Bloggers are praising, critiquing and performing in-depth analysis of every second of this teaser. For example, over at his superb film blog Burbanked does a rather extensive evaluation of it, raising points of concern that no doubt hordes of fans and non-fans alike will have. As a fellow appreciator of film publicity, Burbanked not only examines the content of the trailer but the trailer itself. His opinions are perhaps a bit more critical than mine, but they're nontheless fair and lucid. Burbanked's point that he is not yet convinced it's a film that "needed to be made" is, I think, a particularly valid one. The truth is I'm not sure I feel convinced of that yet either, but having seen this trailer now, I do feel something that I haven't felt since word of a fourth Indy film first surfaced: optimistic. I had always known that Spielberg, Lucas and Ford could pull this off (if anybody could), but I wasn't necessarily confident that they would. My confidence, however, is building. Once the actual theatrical trailer is released, hopefully, it will build even more.